march campaign

In Georgia, 3rd of March is mother’s day and on 8 march we celebrate international women’s day. March Campaign started on 1st of March and ended on 30 March.

Marketing activities:

Digital campaign (website redesign, website landing page, social media activation)
Window Merchandising, in store activations (new lightboxes and flowers decor)
March watches and jewelry offers
Photoshoot (Georgia created for all 3 countries including Belarus and Armenia)
Influencer collaboration

Campaign was dedicated to strong and happy women. Campaign face Eva Barbakadze is a daughter of one of the most popular woman Shorena Begashvili. She had very serious problem with health and after all obstacles she is able now to walk and back to normal life. Interest about her life is high from people and she is always trying to avoid any interview, photoshooting or public actions. TI’ME is first company, which represented her after 35 operation and feedback from people was very positive.

Hashtags: #Womentime #iamproud #imwoman

#timegeorgia

Slogan of the campaign:
Happier

She is beautiful, young,

attractive, a self confident

girl who shows her beauty,

her strength, her power,

her positive vibes and her

potentials.

Behind the photoshooting

store ads

In store banners were renewed with Eva Barbakadze’s photos from March campaign photoshoot. Totally in 10 stores were placed new banners.

WINDOWS DECORATION

Every shop had yellow flowers decoration, which was showing that spring has arrived. The installation is made from flowers ranging from 200mm to 1.8m in height, For the windows, all eight variations of flowers have been scaled and hand-painted by artists, designed by Georgian designer Nini Gogshelidze.